I got the latest issue of ASOS magazine in the post this week. There was a page in it regarding their #AsSeenOnMe feature. I took a look and was reminded exactly why I started #BeRealMarch. I mean obviously they are going to pick the 'best' photos and I'm only singling ASOS out as an example, but it's fair to say most sites with "customer photos" are guilty of this. The photos were all professional. Every single one, looked like a professional photographer had taken it and was styled and shot in such a slick way, that I can only describe it as "unnatural". Now I realise this may come across as some sort of personal attack on those who have been featured in that article and that's really not my intention. I'm trying to say this as tactfully as I can, but I do have a strong opinion on it (and granted, that's perhaps not shared).
I feel we need to establish some balance and take back that feature for what it's intended to be. I'm sure there are tonnes of people out there who can take perfectly decent shots of new clothes (worthy of being included on those sites) without the photos looking so...cold. There's no personality, no colour, no flavour. One of the reasons I started The Shoe Girl Diaries was because I was tired of trying to judge whether or not I liked something from a stark, stock photo and thought it would be much more helpful to see how they (shoes) looked in real life on someone (that wasn't a model). I've been told numerous times that my photos, rather than stock ones, have enticed someone into buying an item and that's hugely flattering. I've even done it myself; fallen for something on a blog that I wouldn't have looked twice at on the website. I can honestly say looking at those AsSeenOnMe photos in no way drives me towards a purchase. I don't find them insightful or helpful or inspiring. I'd far rather Google it and hope it comes up with an Instagram account or blog with a photo bursting with personality. Stock photos exist to show an item in clear detail. So a customer photo should come from a different angle and offer something else, something different.
I hope I'm making sense here. I'm not sure if you're all seeing what I'm seeing and getting my point or wondering what the hell I'm on about! Sometimes the words don't come to me or I can't express my point clearly (and likely it'll hit me afterwards), unfortunately a mushy brain can be part of my illness. I think #BeRealMarch could easily be misinterpreted to be about looking bad or taking awful photos, but it simply means being unique and letting that charisma shine through without worrying or tweaking anything too much in order to be so-called 'perfect'. I think we should all embrace our own identities and let that come across in our photos (and y'know totally bombard ASOS with our sassy shots until they overtake the current ones). What do you think?
Day 26 #BeRealMarch