Friday, 23 April 2010

Rimmel 123 Looks Mascara

I know I've been concentrating on No7 mascaras for the past few weeks, but have you seen the new Rimmel 1-2-3 Looks advertised? It's quite freaky because just last night it popped up on tv and I said "yeah right, like that would actually work"! You apparently turn the dial to pump up the volume of lashes depending on the look you want to achieve. I was very sceptical about it, I mean the same brush is dipped in the same mascara right? How could it magically apply any differently? Well shock of the week came this morning, when what popped through my door, but 123 Looks mascara from Rimmel! Do they have unusual hearing powers like Superman, I wonder? As I was so dubious about it's 'magical transforming quality', I tried it right away and I have to admit (shock of the week no.2) and say "it's brilliant"!
I'll do a more in-depth review once I've tried it a few more times, but I took this quick pic today with Level 1 (3x more volume) on one eye and Level 3 (10x more volume) on the other. The difference in the mascara and brush as it comes out of the tube on different levels is undoubtedly apparent, which surprised me (yep, shock of the week no.3). The contrast once applied to the lashes is also clearly visible. I don't know how they do it, but I like it and I'll be turning and clicking the magic wand until my heart's content!


  1. So what changes when you turn the dial? New brush? So confusing!

  2. Thanks for commenting LRWade, I'll post pictures of the actual tube and turning motion in a more in-depth review, but you literally twist the middle of the tube to 1, 2 or 3, which slightly raises the tube where the split is (so there is a gap)and then pull out the brush. On the first level the brush appears more sparse and with less actual product on it whereas by level 3 it's very full and saturated with mascara. Hope this helps!

  3. oh I was quite curious about this one! Look forward to reading the longer review.
    I must say I like the look on the "level 1" lashes more...the level 3 look a bit stuck together, spiderleggy...maybe the level 2 would be perfect for me haha

  4. I thought exactly the same thing Marlein! Was really impressed with level 1 which I expected to be crappy. Really gave good length though and natural looking lashes without clumping. Tried it on level 2 today and it is a bit clumpier, but still quite nice.


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