Wednesday, 29 October 2014

Cut for Evans

The second Cut for Evans collection has just launched. Working with design students, who were asked to create a 6-piece collection for a plus size woman, the judging panel managed to whittle down the entries to two winners, whose collections are in select stores/online from today.  Eve Turley, a 2nd year BA (Hons) Fashion Design student from Kingston University created a stunning collection of knitwear, taking inspiration from vintage fabrics.  I love the illusion hourglass shapes created by contrast panels and prints.  Cut For Evans Eve Turley Knitwear Cut For Evans Eve Turley Knitted Dress

Ellie Northway, a BA (Hons) Fashion Design student from Nottingham Trent University used vibrant prints, inspired by inspirational women through history for her collection.  I think the bomber jacket and jumpsuit will be popular among plus-size bloggers and the prints are quite directional for Evans.  Cut For Evans Ellie Northway Bomber Jacket Cut For Evans Ellie Northway Printed Jumpsuit
I think a project like this is a win-win situation for all involved. It's a great opportunity for the students to be able to say they've designed something 'real' that's available to women across the country, but also to see what goes into the design process and making of each garment for a high street store.  From a concept in your head to the reality of costing, fabrics, sizing, merchandising, advertising etc It's something you get taught studying fashion (I know I did), but seeing and being a part of that process for real, I'd imagine would be pretty invaluable.  For Evans, I think it's probably stimulating to have fresh ideas and see how others outside your regular design and buying team work and what they see for your brand.  A similar story for customers, who get the chance to try something that may be a little different to the main collections at Evans and support new designers.  Prices range from £35-£55, but there's up to 30% off everything online, until 3rd November.  What do you think?    

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4 comments :

  1. It's definitely a good idea and the designs are great! X

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    Replies
    1. I rather fancy that knitted dress and there's a lovely printed one on the site too.

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  2. Replies
    1. It is! Great opportunity for those girls.

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