Holy moly, check out this cutesy floral dress (above left), new for SS10 from Matalan. Recognise that cut-out heart detail (not to mention the oversized hair bow and turquoise eyeshadow)? Of course you do, it's only a dead ringer for Luella (above right). Considering there is currently no financial backer for this seasons Luella, it's unlikely the 'real version' will ever make it into production never mind your wardrobe. Plus, I left the best bit until last, the Matalan price? £25, steal! images vogue.co.uk instyle.co.uk
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